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Apple’s opt-in for cross-app advertisement leads to a 15% – 20% drop in revenue, says Brian Bowman
July 19, 2021
A few months ago, Apple changed its practice regarding user-tracking across apps. Since then, Apple requires app developers to explicitly ask users whether they agree to the tracking. Now, the first results are public about how this affects revenues. VentureBeat reports that, according to Brian Bowman, “Apple’s IDFA change has triggered 15% to 20% revenue drops for iOS developers”.