Apple’s opt-in for cross-app advertisement leads to a 15% – 20% drop in revenue, says Brian Bowman
A few months ago, Apple changed its practice regarding user-tracking across apps. Since then, Apple requires app developers to explicitly ask users whether they agree...
Google Chrome’s Update on Privacy Sandbox Initiative (Browser Tracking without 3rd-Party Cookies)
Third-party cookies are were a central component to personalized advertisement on the Web. Due to GDPR, privacy concerns of users, and other reasons, using third-party...