Apple’s opt-in for cross-app advertisement leads to a 15% – 20% drop in revenue, says Brian Bowman
A few months ago, Apple changed its practice regarding user-tracking across apps. Since then, Apple requires app developers to explicitly ask users whether they agree to the tracking. Now, the first results are public about how this affects revenues. VentureBeat reports that, according to Brian Bowman, “Apple’s IDFA change has triggered 15% to 20% revenue drops for iOS developers”.
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About The Author
Joeran Beel
I am the founder of Recommender-Systems.com and head of the Intelligent Systems Group (ISG) at the University of Siegen, Germany https://isg.beel.org. We conduct research in recommender-systems (RecSys), personalization and information retrieval (IR) as well as on automated machine learning (AutoML), meta-learning and algorithm selection. Domains we are particularly interested in include smart places, eHealth, manufacturing (industry 4.0), mobility, visual computing, and digital libraries. We founded or maintain, among others, LensKit-Auto, Darwin & Goliath, Mr. DLib, and Docear, each with thousand of users; we contributed to TensorFlow, JabRef and others; and we developed the first prototypes of automated recommender systems (AutoSurprise and Auto-CaseRec) and Federated Meta Learning (FMLearn Server and Client).