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On YouTube’s recommendation system [Cristos Goodrow]
September 21, 2021
Cristos Goodrow, VP of Engineering at YouTube, wrote a blog post that provides “a deeper look into how YouTube’s recommendation system works”. The blog post is still a high-level description but yet an informative read.
Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. […] When YouTube’s recommendations are at their best, they connect billions of people around the world to content that uniquely inspires, teaches, and entertains. […] Clicks, views, watchtime, user surveys, shares, likes and dislikes work great for driving recommendations for topics like music and entertainment—what most people come to YouTube to watch. But over the years, a growing number of viewers have come to YouTube for news and information. Whether it’s the latest breaking news or complex scientific studies, these topics are where the quality of information and context matter most. Someone may report that they’re very satisfied by videos that claim “the Earth is flat,” but that doesn’t mean we want to recommend this type of low-quality content.