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Why Recommendations On Netflix, Amazon, Or WeChat Could Be More Influential Than You Think [Forbes]
April 24, 2020
“When’s the last time you saw a movie in a cinema? How about the last time you watched a movie on Netflix? If you’re like most consumers, you’ve done the second thing much more often. But how much power do platforms like Netflix, Amazon, or WeChat, have on consumers and your potential customers? If you have spent any time on these sites you will know they are full of ‘personal’ recommendations.”