Apple introduces Fitness+, a “new engaging and personalized fitness experience”

Apple announced Fitness+, a new app that is supposed to enable personalized fitness workouts and hence competes with Peloton. According to Apple’s press release:

Apple Fitness+ intelligently incorporates metrics from Apple Watch for users to visualize right on their iPhone, iPad, or Apple TV, offering a first-of-its-kind personalized workout experience. Everyone from beginners to committed exercisers can access studio-style workouts delivered by inspiring world-class trainers and underscored by motivating music from renowned artists, making it easier and more rewarding for customers to exercise, whenever and wherever they like.

Apple Fitness+ delivers personalized recommendations to help customers quickly get to their next workout, and uses Apple Watch to provide an engaging, immersive experience to help them stay motivated throughout. Using a custom recommendation engine, Fitness+ considers previously completed workouts and intelligently suggests new options that match the workouts users select most often, or something fresh to balance their current routine. Customers can also use an intuitive filtering tool to choose what is most important to them when looking for a workout, whether it’s the workout type, the trainer, the duration, or the music. For Apple Music subscribers, favorite music from Fitness+ workouts can also be easily saved and listened to later, whether in a workout or otherwise.

Apple Fitness+ will cost $9.99 USD per month. The news is already 2 months old, hence there is quite a bit of additional coverage, e.g.

CNET: Apple Fitness Plus vs. Peloton: Which streaming workout service is better?

The Verge: Apple Fitness Plus’ biggest competitor isn’t Peloton — it’s your gym

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