Porsche adds a recommendation system to its car configurator
Porsche announced in a press release that Porsche has added a recommendation function to its Car Configurator. Porsche claims to have trained 270 neural networks on several million data points and they report an astonishing 90% accuracy. I am not sure though, how accuracy was calculated exactly.
A user can start the recommendation engine by clicking on the light-bulb icon.
![](https://recommender-systems.com/wp-content/uploads/2021/02/image-1024x614.png)
This opens a right-hand panel with suggested items to add to the configuration.
![](https://recommender-systems.com/wp-content/uploads/2021/02/image-2-1024x556.png)
This list differs based on the previously chosen options. For instance, in the example above, I get recommendations for Adaptive Sports Seats on the top position with an 87% configuration match (whatever that means). On the second position, 20″/21″ 911 Turbo S Wheels are recommended (80% match).
However, when changing the car colour from white to red, the recommended items change.
![](https://recommender-systems.com/wp-content/uploads/2021/02/image-3-1024x556.png)
The top recommendation remains the same (Adaptive Car Seats) but on second position now is the Electric Slide/Tilt Sunroof.